Rastah – the first Pakistani brand to showcase at London Fashion Week
For the first time within the Pakistani style’s records, Rastah, a homegrown streetwear brand recognised for championing South Asian lifestyle with its pieces, which are just downright cool, is about to exhibit at the London Fashion Week (LFW) in the coming week.
The time table for LFW boasts a slot for Rastah SS23 Collection Showcase, Evening Event, Menswear & Womenswear on February 17. The nascent emblem is maturing simply quick and reputedly outperforming labels which have been in the fashion commercial enterprise for decades now. With its forward technique, cause-primarily based designs and funk, the emblem is not handiest redefining streetwear in Pakistan but reshaping nearby fashion for the ages.
Going down in records as the first Pakistani emblem to make its way to LFW speaks volumes about its grip on the global fashion scene and pursuit to revolutionise style at domestic. Taking from its imaginative and prescient, Rastah specializes in credibility and quality control. Sharing the news on its social media, the logo managers announced, “London we’re coming for you with an superb pop-up enjoy within the coronary heart of soho in the course of London Fashion Week.”
Rastah’s Volume IX, set to be showcased on the event, capabilities an array of colors and textures, patterns and cuts against unique silhouettes. The series may be showcased in an one of a kind exhibit before commencing for public viewing until twenty first.As consistent with its Instagram, Volume IX is a “deeply personal tale, stimulated by way of concepts of warfare, preference and the human circumstance. It explores what it means to go through in a in large part cloth global.” Images of the boho, innovation Volume IX are up on Instagram and the logo’s internet site. The series sees outsized jackets, patterned trousers, pants, embroideries and unconventional pairings.
Earlier, Academy Award triumphing actor Riz Ahmed opted for Rastah. The logo become also applied in Disney Hotstar’s Ms. Marvel collection. The likes of Karan Johar and Anil Kapoor have also been noticed carrying its portions on an event or two.
Rastah changed into based in 2018 by cousins Zain, Ismail, and Adnan Ahmad, who’re based totally out of Lahore, Pakistan. Zain, the creative director of the label, grew up in London, Toronto, and Vancouver as nicely, however is consistently inspired with the aid of the town, as in step with the proprietor’s in advance dialogue with Vogue.
LFW takes region in London twice a yr, in February and September which showcases over 250 designers to a worldwide audience of influential media and shops.